Featured Tune: "Store Bought Personality" from Roscoe Ford

Stripped Down and Turned Up

Roscoe Ford’s “Store Bought Personality” hits like a shot of straight bourbon, no chaser, no gloss. It’s the kind of rock track that doesn’t care if you like it polished; it wants you to feel it raw. From the first riff, there’s a sense of grit and conviction that pulls you right in, like the sound of someone who’s done pretending and finally found their voice.

Ford’s third single of 2025 keeps the throttle open on his evolving sound—a blend of indie defiance, southern gothic texture, and the kind of swagger that only comes from being brutally honest with yourself. The production feels lean but alive, letting the guitar bite, the drums drive, and Ford’s vocals burn through the mix with that unmistakable edge of self-revelation.

What makes “Store Bought Personality” stand out isn’t just the punch of its rock energy—it’s the story humming beneath it. Ford doesn’t point fingers without turning the mirror on himself. You can sense the wrestle between image and identity, the exhaustion of pretending, and the relief of stepping out from behind the mask.

It’s unapologetic, loud, and strangely freeing—like watching someone tear down the wallpaper to reveal the bricks underneath.